Cultivar: A Practical Guide for Coffee Roasters, by Rob Hoos (Hardcover)

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Cultivar: A Practical Guide for Coffee Roasters by Rob Hoos

“How much does cultivar really impact the way a coffee roasts and tastes? For years, terroir and processing have dominated the conversation, while cultivar remained an afterthought. Cultivar: A Practical Guide for Coffee Roasters challenges that narrative, offering a detailed exploration of how genetic differences shape coffee’s flavor and roast behavior.

To answer this question, I dedicated 606 days to rigorous experimentation—conducting 309 roasts across 31 coffees from 6 farms in 4 different coffee-producing countries. Backed by 16 years of roasting experience and 12 years as a coffee consultant, this book is the culmination of my hands-on research, cupping sessions, and analysis. Cultivar is a practical resource for coffee roasters looking to refine their approach, understand the unique roasting needs of different varieties, and take their craft to the next level.."-Description from the author.

Rob's career in coffee includes a wide range of experiences touching almost every corner of the industry. He's been a barista and barista trainer. He's supported companies with roles like sourcing, buying, cupping, roasting. Rob is an active consultant with a number of distinguished SCAA certifications under his belt.

More about the author can be found on his website here.