Great Cherry Dak Lak Anaerobic Natural Robusta

Founded by the husband and wife duo of Tami and Will Nguyen, Great Cherry seeks to elevate the quality and perception of fine Robusta, operating under the core belief that much of its inferior reputation has to do with lack of investment and poor industry alignment. By working with individual farmers to improve practices at the farm level, refining processing in their own centralized facility, and marketing their efforts to quality-focused buyers around the world, the overall goal is to meaningfully elevate not only the quality and reputation of Robusta itself, but to empower Robusta farmers as well.