{"product_id":"cultivar-a-practical-guide-for-coffee-roasters-by-rob-hoos-hardcover","title":"Cultivar: A Practical Guide for Coffee Roasters, by Rob Hoos (Hardcover)","description":"\u003cp\u003eFREE USA SHIPPING!\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline\"\u003eCultivar: A Practical Guide for Coffee Roasters\u003c\/span\u003e by Rob Hoos\u003c\/p\u003e\n\u003cp\u003e“How much does cultivar really impact the way a coffee roasts and tastes? For years, terroir and processing have dominated the conversation, while cultivar remained an afterthought. Cultivar: A Practical Guide for Coffee Roasters challenges that narrative, offering a detailed exploration of how genetic differences shape coffee’s flavor and roast behavior.\u003c\/p\u003e\n\u003cp\u003eTo answer this question, I dedicated 606 days to rigorous experimentation—conducting 309 roasts across 31 coffees from 6 farms in 4 different coffee-producing countries. Backed by 16 years of roasting experience and 12 years as a coffee consultant, this book is the culmination of my hands-on research, cupping sessions, and analysis. Cultivar is a practical resource for coffee roasters looking to refine their approach, understand the unique roasting needs of different varieties, and take their craft to the next level..\"-Description from the author.\u003c\/p\u003e\n\u003cp\u003eRob's career in coffee includes a wide range of experiences touching almost every corner of the industry. He's been a barista and barista trainer. He's supported companies with roles like sourcing, buying, cupping, roasting. Rob is an active consultant with a number of distinguished SCAA certifications under his belt.\u003c\/p\u003e\n\u003cp\u003eMore about the author can be found on his website \u003ca href=\"https:\/\/hoos.coffee\/\" target=\"_blank\" rel=\"noopener\"\u003ehere.\u003c\/a\u003e\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"Default Title","offer_id":45927127875644,"sku":"HoosCulitvar","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Cultivar-scaled.jpg?v=1785165215","url":"https:\/\/showroomcoffee.com\/products\/cultivar-a-practical-guide-for-coffee-roasters-by-rob-hoos-hardcover","provider":"Showroom Coffee","version":"1.0","type":"link"}