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By 2020, alliances with NGOs and lenders such as Agriterra, Root Capital, Shared Interest, and eventually Progreso helped strengthen San Fernando’s financial and technical foundation.\n\nNow with over 450 members, San Fernando operates as a mature and transparent organization with strong governance, agroecological commitments, and a deliberate emphasis on equality and Indigenous identity. Its cupping lab supports feedback and lot separation, and the coop currently exports both 85-point community blends and 86.5+ microlots. 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Starting young, David pursued coffee with curiosity and resolve. His lots—typically Sydra, Geisha, and Marshell—are processed on-farm with an eye toward continual improvement. For David, the journey is ongoing, and recognition is less a milestone than a motivation.\n\nUnder David's leadership, El Morito brings together independent growers under a structure that emphasizes autonomy in processing and shared success in export.","brand":"Showroom Coffee","offers":[{"title":"2 lb $24.78 ($12.39\/lb)","offer_id":46063296643132,"sku":"INV05281-2","price":24.78,"currency_code":"USD","in_stock":true},{"title":"10 lb $115.50 ($11.55\/lb)","offer_id":46063296675900,"sku":"INV05281-10","price":115.5,"currency_code":"USD","in_stock":true},{"title":"33 lb $356.73 ($10.81\/lb)","offer_id":46063296708668,"sku":"INV05281-33","price":356.73,"currency_code":"USD","in_stock":true},{"title":"66 lb $683.76 ($10.36\/lb)","offer_id":46063296741436,"sku":"INV05281-66","price":683.76,"currency_code":"USD","in_stock":true},{"title":"Full Bag (152.12lbs) $1474.04 ($9.69\/lb)","offer_id":46063296774204,"sku":"INV05281-full","price":1474.04,"currency_code":"USD","in_stock":true},{"title":"200g Sample $12.39","offer_id":67635566149692,"sku":"INV05281-sample","price":12.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/David-Flores-La-Neblina-Sydra-Washed-M1131.png?v=1785163617"},{"product_id":"antony-vasquez-don-vasquez-marshell-washed-m1071","title":"Antony Vasquez Don Vasquez Marshell Washed","description":"Antony Vasquez is the son of Maria Estela and one of the youngest producers at El Morito. Already recognized for his processing skill—especially with the Marshell variety—he consistently delivers lots that stand out for both yield and clarity. 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Salomon’s farm sees more visitors than any other in the network, a testament to his welcoming presence and deep agronomic knowledge. His motivation is family, and his ambition is to see his coffee recognized in every market it reaches.\u003c\/p\u003e\n\u003cp\u003eEl Morito offers a platform for experienced producers like Salomon to remain autonomous while participating in collective marketing, export, and quality-focused investment.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927084523580,"sku":"INV04898-2","price":23.26,"currency_code":"USD","in_stock":true},{"title":"10 lb","offer_id":45927084490812,"sku":"INV04898-10","price":107.9,"currency_code":"USD","in_stock":true},{"title":"33 lb","offer_id":45927084458044,"sku":"INV04898-33","price":331.65,"currency_code":"USD","in_stock":true},{"title":"66 lb","offer_id":45927084425276,"sku":"INV04898-66","price":633.6,"currency_code":"USD","in_stock":true},{"title":"Full Bag","offer_id":45927084392508,"sku":"INV04898-full","price":1358.43,"currency_code":"USD","in_stock":true},{"title":"200g Sample $11.63","offer_id":67630063910972,"sku":"INV04898-sample","price":11.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Salomon-Estela-El-Pino-Marshell-Natural-K56.png?v=1785164547"},{"product_id":"aromas-del-valle-merly-leon-g1-washed-organic-org","title":"Aromas del Valle Merly Leon G1 Washed Organic, ORG","description":"\u003cp\u003eMerly León has been part of Aromas del Valle since the cooperative’s early years, representing a new generation of producers from the district of Callayuc, Cutervo. 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