{"title":"Mexico","description":null,"products":[{"product_id":"red-de-miramar-leonides-castro-garcia-washed","title":"Red de Miramar, Leonides Castro Garcia Washed","description":"\u003cp\u003eIntroduced to us through the Good Coffee Program outreach in Oaxaca, this is one of many informal associations — typically comprised of 2 - 10 families — sprinkled around the Miramar de Yucuhiti trading post in the highlands of Oaxaca’s Mixteca Region. \u003c\/p\u003e\n\u003cp\u003eThis particular working group is led by charismatic and dependable Cecilio Pérez Vásquez. His neighbors include the region’s most dedicated specialty producers: Blanca Flor García Santiago, Ángel Castro García, Andrea García Feria, Julián García Santiago, Leonides Castro García, Hipólito Castro García, and Juan Pérez López. This group has adopted a cooperative approach to promote specialty coffee as their way to take control over the economic destiny of their community. Under Cecilio's active leadership, the group hopes to grow up to 10 tons of parchment coffee annually (~ 200 bags at export) — not only from their farm, but also by actively supporting and representing other producers.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927089537084,"sku":"INV04684-2","price":20.08,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927089504316,"sku":"INV04684-10","price":92.0,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927089471548,"sku":"INV04684-33","price":279.18,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927089438780,"sku":"INV04684-66","price":528.66,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927089406012,"sku":"INV04684-full","price":1116.56,"currency_code":"USD","in_stock":false},{"title":"200g Sample $10.04","offer_id":67630064107580,"sku":"INV04684-sample","price":10.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Red-de-Miramar-Leonides-Castro-Garcia-Washed.png?v=1785164624"},{"product_id":"red-5-de-diciembre-san-isidro-zoquiapam-organic-org","title":"Red 5 de Diciembre, San Isidro Zoquiapam Organic, ORG","description":"Crop to Cup’s strategy for building relationships and trust within these communities has been to work with field agronomists. First, by following the best students of the legendary Maestro Lucino, who trained legions of coffee agronomists at the University of Chapingo (this is how we met Obemar and the group behind Red 5 de Diciembre). The 5 de Diciembre is a network of agronomists and producers who opt-in to receive training, pool resources and learning. They operate under the umbrella of the Reflejo Cooperative and, since 2020, have provided training for, and access to, the tightest of communities located in the highest reaches of Oaxaca. ","brand":"Showroom Coffee","offers":[{"title":"2 lb $20.40 ($10.20\/lb)","offer_id":46063293562940,"sku":"INV04683-2","price":20.4,"currency_code":"USD","in_stock":true},{"title":"10 lb $93.60 ($9.36\/lb)","offer_id":46063293595708,"sku":"INV04683-10","price":93.6,"currency_code":"USD","in_stock":true},{"title":"33 lb $284.46 ($8.62\/lb)","offer_id":46063293628476,"sku":"INV04683-33","price":284.46,"currency_code":"USD","in_stock":true},{"title":"66 lb $539.22 ($8.17\/lb)","offer_id":46063293661244,"sku":"INV04683-66","price":539.22,"currency_code":"USD","in_stock":false},{"title":"Full Bag (152.12lbs) $1140.90 ($7.50\/lb)","offer_id":46063293694012,"sku":"INV04683-full","price":1140.9,"currency_code":"USD","in_stock":false},{"title":"200g Sample $10.20","offer_id":67635570409532,"sku":"INV04683-sample","price":10.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Red-5-de-Diciembre-San-Isidro-Zoquiapam-Organic-ORG.png?v=1785164643"},{"product_id":"red-de-zapotitlan-totutla-washed","title":"Red de Zapotitlan, Totutla Washed","description":"Sharik Torres and his sister Hanniah founded Puhuac de Méndez for two seemingly straightforward reasons: to showcase the efforts of small-scale specialty producers in northern Puebla, and to generate much-needed additional income in doing so. Before founding the cooperative, Sharik had been a teacher, a veterinarian, and even a zoo technician—certainly far cries from coffee, but recognizing this region's ascending quality in spite of its near-total lack of market access, he and his sister established a lightweight but effective operation. They cup, classify, and market their members' coffees. Whether distant family, friends, or neighbors, most of their members' parcels are less than a hectare in size, yielding 2 - 10 bags per year. All processing is done at home, meaning the quality and longevity of infrastructure varies quite a bit from farm to farm. With the evaporation of USAID funding, it's challenging to invest meaningfully in equipment, training, or central processing—for now, we at Crop to Cup are instead focusing on the support of agricultural extension officers. In spite of all this, the coffees continue to sing, and we remain committed to sustaining the Good Coffee Program to ensure that these producers have real, transparent motivation to move forward.","brand":"Showroom Coffee","offers":[{"title":"2 lb $19.04 ($9.52\/lb)","offer_id":46063292612668,"sku":"INV04615-2","price":19.04,"currency_code":"USD","in_stock":true},{"title":"10 lb $86.80 ($8.68\/lb)","offer_id":46063292645436,"sku":"INV04615-10","price":86.8,"currency_code":"USD","in_stock":true},{"title":"33 lb $262.02 ($7.94\/lb)","offer_id":46063292678204,"sku":"INV04615-33","price":262.02,"currency_code":"USD","in_stock":true},{"title":"66 lb $494.34 ($7.49\/lb)","offer_id":46063292710972,"sku":"INV04615-66","price":494.34,"currency_code":"USD","in_stock":true},{"title":"Full Bag (152.12lbs) $1037.46 ($6.82\/lb)","offer_id":46063292743740,"sku":"INV04615-full","price":1037.46,"currency_code":"USD","in_stock":true},{"title":"200g Sample $9.52","offer_id":67630064795708,"sku":"INV04615-sample","price":9.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Red-de-Zapotitlan-Totutla-Washed.png?v=1785164820"},{"product_id":"red-de-tlamanca-totutla-washed","title":"Red de Tlamanca, Totutla Washed","description":"Sharik Torres and his sister Hanniah founded Puhuac de Méndez for two seemingly straightforward reasons: to showcase the efforts of small-scale specialty producers in northern Puebla, and to generate much-needed additional income in doing so. Before founding the cooperative, Sharik had been a teacher, a veterinarian, and even a zoo technician—certainly far cries from coffee, but recognizing this region's ascending quality in spite of its near-total lack of market access, he and his sister established a lightweight but effective operation. They cup, classify, and market their members' coffees. Whether distant family, friends, or neighbors, most of their members' parcels are less than a hectare in size, yielding 2 - 10 bags per year. All processing is done at home, meaning the quality and longevity of infrastructure varies quite a bit from farm to farm. With the evaporation of USAID funding, it's challenging to invest meaningfully in equipment, training, or central processing—for now, we at Crop to Cup are instead focusing on the support of agricultural extension officers. In spite of all this, the coffees continue to sing, and we remain committed to sustaining the Good Coffee Program to ensure that these producers have real, transparent motivation to move forward.","brand":"Showroom Coffee","offers":[{"title":"2 lb $19.14 ($9.57\/lb)","offer_id":46063292448828,"sku":"INV04614-2","price":19.14,"currency_code":"USD","in_stock":true},{"title":"10 lb $87.30 ($8.73\/lb)","offer_id":46063292481596,"sku":"INV04614-10","price":87.3,"currency_code":"USD","in_stock":true},{"title":"33 lb $263.67 ($7.99\/lb)","offer_id":46063292514364,"sku":"INV04614-33","price":263.67,"currency_code":"USD","in_stock":true},{"title":"66 lb $497.64 ($7.54\/lb)","offer_id":46063292547132,"sku":"INV04614-66","price":497.64,"currency_code":"USD","in_stock":true},{"title":"Full Bag (152.12lbs) $1045.06 ($6.87\/lb)","offer_id":46063292579900,"sku":"INV04614-full","price":1045.06,"currency_code":"USD","in_stock":true},{"title":"200g Sample $9.57","offer_id":67635572342844,"sku":"INV04614-sample","price":9.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Red-de-Tlamanca-Totutla-Washed-2025.png?v=1785164839"},{"product_id":"la-tribu-luis-a-vidal-rancho-bonito-washed-org","title":"La Tribu, Luis A. Vidal Rancho Bonito Washed, ORG","description":"La Tribu is a network of cooperatives formed to unify disparate coffee communities across the Sierra Madre de Chiapas, in and around the El Triunfo Biosphere Reserve. Most members are smallholder families cultivating Bourbon, Typica, and Caturra on 1–3 hectare plots under shade, often with organic practices. The group organized to gain bargaining power, professionalize quality, and move coffee with a collective voice in a region where distance, poverty, and limited infrastructure have historically kept producers reliant on intermediaries.\n\nLa Tribu’s young, collaborative leadership coordinates lot separation, centralized QC, financing, and export services. Members manage their own processing while the cooperative aggregates coffees by community, variety, or altitude to meet target profiles. This system keeps community identity intact while providing access to liquidity, technical assistance, and professional marketing.\n\nEnvironmental stewardship is also central: members practice water conservation through filtration pits, live barriers, mulching, and terracing. By combining these efforts with shared micro-beneficios and mutual-aid traditions, La Tribu leverages social capital to meet specialty standards despite structural challenges like credit scarcity and road access.\n\nWith Crop to Cup, the relationship is iterative—cupping both community and producer-separated lots, contracting forward year after year, and working with lenders to fund operations and traceability. The goal is to improve resilience through cup quality, enabling farmers to hold parchment longer, resist coyote pressure, and sustain dignified livelihoods in this distant, biodiverse corridor of the Mexican landscape.","brand":"Showroom Coffee","offers":[{"title":"2 lb $20.78 ($10.39\/lb)","offer_id":46063291498556,"sku":"INV04332-2","price":20.78,"currency_code":"USD","in_stock":true},{"title":"10 lb $95.50 ($9.55\/lb)","offer_id":46063291531324,"sku":"INV04332-10","price":95.5,"currency_code":"USD","in_stock":true},{"title":"33 lb $290.73 ($8.81\/lb)","offer_id":46063291564092,"sku":"INV04332-33","price":290.73,"currency_code":"USD","in_stock":true},{"title":"66 lb $551.76 ($8.36\/lb)","offer_id":46063291596860,"sku":"INV04332-66","price":551.76,"currency_code":"USD","in_stock":false},{"title":"Full Bag (152.11lbs) $1169.73 ($7.69\/lb)","offer_id":46063291629628,"sku":"INV04332-full","price":1169.73,"currency_code":"USD","in_stock":false},{"title":"200g Sample $10.39","offer_id":67635572572220,"sku":"INV04332-sample","price":10.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/La-Tribu-Luis-A.-Vidal-Rancho-Bonito-Washed.png?v=1785165007"},{"product_id":"mexico-chiapas-washed-swiss-water-decaf","title":"Chiapas, Washed, Swiss Water Decaf","description":"","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927140130876,"sku":"INV03708-2","price":22.82,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927140098108,"sku":"INV03708-10","price":105.7,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927140065340,"sku":"INV03708-33","price":324.39,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927140032572,"sku":"INV03708-66","price":619.08,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927139999804,"sku":"INV03708-full","price":1324.97,"currency_code":"USD","in_stock":false},{"title":"200g Sample $11.41","offer_id":67630067351612,"sku":"INV03708-sample","price":11.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Mexico-decaf.png?v=1785165443"},{"product_id":"red-5-de-diciembre-san-isidro-zoquiapam-organic-washed-microlot-org","title":"Red 5 de Diciembre San Isidro Zoquiapam Organic Washed Microlot, ORG","description":"\u003cp\u003eFounded in 2020 in the Municipality of San Lucas Zoquiápam in the State of Oaxaca, San Isidro Zoquipam is located at an elevation of 1966 meters above sea level with a population belonging to the Mazatec ethnic group. The 90 families represented by this group grow Typica, bourbon, caturra and Mundo Novo.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927145504828,"sku":"INV03660-2","price":18.9,"currency_code":"USD","in_stock":true},{"title":"10 lb","offer_id":45927145472060,"sku":"INV03660-10","price":86.1,"currency_code":"USD","in_stock":true},{"title":"33 lb","offer_id":45927145439292,"sku":"INV03660-33","price":259.71,"currency_code":"USD","in_stock":true},{"title":"66 lb","offer_id":45927145406524,"sku":"INV03660-66","price":489.72,"currency_code":"USD","in_stock":true},{"title":"Full Bag","offer_id":45927145373756,"sku":"INV03660-full","price":1026.81,"currency_code":"USD","in_stock":true},{"title":"200g Sample $9.45","offer_id":67630067580988,"sku":"INV03660-sample","price":9.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Red-5-de-Diciembre-San-Isidro-Zoquiapam-Organic-Washed-Microlot-ORG.png?v=1785165496"},{"product_id":"sierra-mazateca-san-mateo-yoloxochitlan-double-fermented-washed","title":"Sierra Mazateca, San Mateo Yoloxochitlan double fermented washed","description":"\u003cp\u003eThe San Mateo Yoloxochitlán working group is an attempt to gather the most committed growers in the Cañada region. They’ve been active, informally, for a few years (2019-2020), and formalized a partnership with Terra Coffea Mexico (TCM) in 2022. In this partnership TCM provides direct support on post-harvest processing, direct feedback on lots, and direct access to international buyers. It’s a challenge to balance commercialization with equity, especially in cultures that value equality. So far, however, premiums have been reinvested back into the group, providing members with more autonomy and options every year.\u003c\/p\u003e\n\u003cp\u003eYoloxochitlan is an area high up in Oaxaca’s La Cañada region. The name translates comes from the Zapoteca phrase ‘flower of the heart’, homage to how unlike this area is to any other in Mexico. La Cañada is unique in almost every regard – culture, language, geography, cuisine, and coffee. In part because of how difficult the mountains here are to navigate this has been a place that attracts and preserves ways of living that elsewhere have been lost to time. Today the people who live here are mostly Mazatec, a people who pre-date the Aztec empire and who have earned a nation-wide reputation for their role in social movements (the War of Independence and the Revolution of 1910). Internationally their reputation was built on the back of spiritual leaders such as Maria Sabina who received visits from the likes of Jim Morrison and the Beatles. \u003c\/p\u003e\n\u003cp\u003eTerra Coffeas Mexico is a new (2022) collaboration to bring 80 years of operational expertise from the mill to export – in the form of long-time family-business Galguera Gomez - together with fresh perspectives from a young, CQI-calibrated team of on-the-ground mobilizers – led by the passionate Frida Mendoza. Their team includes engineers, agronomists, biologists, chemists, cuppers, artists and, of course, coffee lovers, all together for the common goal of agroecológico – the intentional purposing of international standards for quality, productivity and traceability, towards the advancement of local cultural practices, environmental resources, and economic outcomes.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927160545340,"sku":"INV03445-2","price":18.38,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927160512572,"sku":"INV03445-10","price":83.5,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927160479804,"sku":"INV03445-33","price":251.13,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927160447036,"sku":"INV03445-66","price":472.56,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927160414268,"sku":"INV03445-full","price":987.26,"currency_code":"USD","in_stock":false},{"title":"200g Sample $9.19","offer_id":67630068334652,"sku":"INV03445-sample","price":9.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Sierra-Mazateca-San-Mateo-Yoloxochitlan-double-fermented-washed.png?v=1785165703"},{"product_id":"red-5-de-diciembre-llano-hermosa-washed-org","title":"Red 5 de Diciembre, Llano Hermosa Washed, ORG","description":"\u003cp\u003eThe Red 5 de Diciembre network is the largest organization of producers in the La Cañada, and itself made up by 13 first-level organizations to represent 1,300 small indigenous producers. They formed as an independant group on the 5th of December, 2014, after La Roya devestated crops in region and chased away international buyers. Over the past six years this group has been working to improve selective harvesting, specialty processing, and marketing of these higher value lots. They’ve succeeded in growing membership and obtaining organic certification, but it was not until 2020 that they were able to achieve and significant premiums for exporting specialty. This was the year they partnered with the cupping team at Ensembles de Café, who worked with this group to separate out their very best and set the model for years to come.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927180894268,"sku":"INV02964-2","price":16.52,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927180861500,"sku":"INV02964-10","price":74.2,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927180828732,"sku":"INV02964-33","price":220.44,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927180795964,"sku":"INV02964-66","price":411.18,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927180763196,"sku":"INV02964-full","price":845.79,"currency_code":"USD","in_stock":false},{"title":"200g Sample $8.26","offer_id":67630069579836,"sku":"INV02964-sample","price":8.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Red-5-de-Diciembre-Llano-Hermosa-Washed-ORG.png?v=1785166004"},{"product_id":"san-mateo-yoloxochitlan-lot-2-washed","title":"San Mateo Yoloxochitlan Lot 2 Washed","description":"\u003cp\u003eThe San Mateo Yoloxochitlán working group is an attempt to gather the most committed growers in the Cañada region. They’ve been active, informally, for a few years (2019-2020), and formalized a partnership with Terra Coffea Mexico (TCM) in 2022. In this partnership TCM provides direct support on post-harvest processing, direct feedback on lots, and direct access to international buyers. It’s a challenge to balance commercialization with equity, especially in cultures that value equality. So far, however, premiums have been reinvested back into the group, providing members with more autonomy and options every year.\u003c\/p\u003e\n\u003cp\u003eYoloxochitlan is an area high up in Oaxaca’s La Cañada region. The name translates comes from the Zapoteca phrase ‘flower of the heart’, homage to how unlike this area is to any other in Mexico. La Cañada is unique in almost every regard – culture, language, geography, cuisine, and coffee. In part because of how difficult the mountains here are to navigate this has been a place that attracts and preserves ways of living that elsewhere have been lost to time. Today the people who live here are mostly Mazatec, a people who pre-date the Aztec empire and who have earned a nation-wide reputation for their role in social movements (the War of Independence and the Revolution of 1910). Internationally their reputation was built on the back of spiritual leaders such as Maria Sabina who received visits from the likes of Jim Morrison and the Beatles.\u003c\/p\u003e\n\u003cp\u003eTerra Coffeas Mexico is a new (2022) collaboration to bring 80 years of operational expertise from the mill to export – in the form of long-time family-business Galguera Gomez - together with fresh perspectives from a young, CQI-calibrated team of on-the-ground mobilizers – led by the passionate Frida Mendoza. Their team includes engineers, agronomists, biologists, chemists, cuppers, artists and, of course, coffee lovers, all together for the common goal of agroecológico – the intentional purposing of international standards for quality, productivity and traceability, towards the advancement of local cultural practices, environmental resources, and economic outcomes.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927189479484,"sku":"INV02760-2","price":17.7,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927189446716,"sku":"INV02760-10","price":80.1,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927189413948,"sku":"INV02760-33","price":239.91,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927189381180,"sku":"INV02760-66","price":450.12,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927189348412,"sku":"INV02760-full","price":929.39,"currency_code":"USD","in_stock":false},{"title":"200g Sample $8.85","offer_id":67630070366268,"sku":"INV02760-sample","price":8.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/San-Mateo-Yoloxochitlan-Lot-2-Washed.png?v=1785166137"},{"product_id":"red-de-san-miguel-eloxochitlan-washed","title":"Red de San Miguel Eloxochitlán Washed","description":"\u003cp\u003eIn 2017, a group of young producers of the Nahuatl community decided to form a small group with the aim of improving their income through the renovation of coffee plantations.\u003c\/p\u003e\n\u003cp\u003eBefore coffee, to support their families, members would migrate each year to the border to work in agriculture—staying for months at a time to work in the fields, often receiving less pay than they were owed. By investing their savings to renovate 50-year old coffee plantations they inherited from their parents and grandparents with the rust-resistant Costa Rica 95 cultivar, these young people hoped to generate enough income to improve their quality of life and support their families without having to migrate north each year. In 2020, the group joined the equipment program by the Rural Development Secretariat, where they were able to obtain mowers, pulpers, and drying tunnels as well as participate in the field school, where they received processing training. In 2021, they participated in the Puebla of Pride quality competition for the first time. In 2022, their coffees scored among the 30 best in the competition. By 2023, this small group of young people who years ago had no knowledge of coffee production occupied 6 of the 10 best lots in the competition with coffees scoring as high as 90.25 points. Today, as a result of their investment in their coffee production, these young people no longer separate from their families to migrate for income.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927197704252,"sku":"INV02687-2","price":18.06,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927197671484,"sku":"INV02687-10","price":81.9,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927197638716,"sku":"INV02687-33","price":245.85,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927197605948,"sku":"INV02687-66","price":462.0,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927197573180,"sku":"INV02687-full","price":956.59,"currency_code":"USD","in_stock":false},{"title":"200g Sample $9.03","offer_id":67630070628412,"sku":"INV02687-sample","price":9.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Red-de-San-Miguel-Eloxochitlan-Washed.png?v=1785166271"},{"product_id":"miguel-alva-hernandez-red-de-ojo-de-agua-gesha-washed","title":"Miguel Alva Hernández, Red de Ojo de Agua, Gesha Washed","description":"\u003cp\u003eOriginally from a Nahuatl community located in the Sierra Negra of Puebla, Felix Arce has been a coffee producer for more than 20 years—a trade he inherited from his grandfather and parents, who were early members of the Ipantepetl cooperative. When he was young, Felix Arce and his brothers helped their parents in the maintenance of their plot, carrying out activities related to cutting, pruning, nutrition and harvesting. Later, Felix chose coffee growing as his main trade to support his family and established himself as one of the best producers in the area for both quality and volume. Like his parents, he was part of the Ipantpetl organization and participated in the renovation of roya-stricken coffee plantations with newer, higher-quality and resistant cultivars. Because of his previous knowledge of good practices in organic production, Felix was part of the field schools of the Secretary of Rural Development, and in 2020 was a beneficiary of drying equipment. In 2021, he participated in the Pride of Puebla cup quality contest, positioning himself among the best coffees in the region. In the 2023 contest, his Gesha honey process was among the 30 best coffees from the State of Puebla with an SCA score of 87.85.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927199014972,"sku":"INV02686-2","price":18.74,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927198982204,"sku":"INV02686-10","price":85.3,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927198949436,"sku":"INV02686-33","price":257.07,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927198916668,"sku":"INV02686-66","price":484.44,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927198883900,"sku":"INV02686-full","price":1014.64,"currency_code":"USD","in_stock":false},{"title":"200g Sample $9.37","offer_id":67630070661180,"sku":"INV02686-sample","price":9.37,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Miguel-Alva-Hernandez-Red-de-Ojo-de-Agua-Gesha-Washed.png?v=1785166293"},{"product_id":"mercedes-galvez-andres-red-de-san-miguel-eloxochitlan-washed","title":"Mercedes Galvez Andrés, Red de San Miguel Eloxochitlán Washed","description":"\u003cp\u003eIn 2017, a group of young producers of the Nahuatl community decided to form a small group with the aim of improving their income through the renovation of coffee plantations.\u003c\/p\u003e\n\u003cp\u003eBefore coffee, to support their families, members would migrate each year to the border to work in agriculture—staying for months at a time to work in the fields, often receiving less pay than they were owed. By investing their savings to renovate 50-year old coffee plantations they inherited from their parents and grandparents with the rust-resistant Costa Rica 95 cultivar, these young people hoped to generate enough income to improve their quality of life and support their families without having to migrate north each year. In 2020, the group joined the equipment program by the Rural Development Secretariat, where they were able to obtain mowers, pulpers, and drying tunnels as well as participate in the field school, where they received processing training. In 2021, they participated in the Puebla of Pride quality competition for the first time. In 2022, their coffees scored among the 30 best in the competition. By 2023, this small group of young people who years ago had no knowledge of coffee production occupied 6 of the 10 best lots in the competition with coffees scoring as high as 90.25 points. Today, as a result of their investment in their coffee production, these young people no longer separate from their families to migrate for income.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927200030780,"sku":"INV02685-2","price":18.72,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927199998012,"sku":"INV02685-10","price":85.2,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927199965244,"sku":"INV02685-33","price":256.74,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927199932476,"sku":"INV02685-66","price":483.78,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927199899708,"sku":"INV02685-full","price":1013.12,"currency_code":"USD","in_stock":false},{"title":"200g Sample $9.36","offer_id":67630070726716,"sku":"INV02685-sample","price":9.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Mercedes-Galvez-Andres-Red-de-San-Miguel-Eloxochitlan-Washed.png?v=1785166312"},{"product_id":"red-5-de-diciembre-eloxochitlan-de-flores-magon-barrio-de-cebollin-washed-org","title":"Red 5 de Diciembre, Eloxochitlán de Flores Magón Barrio de Cebollin Washed, ORG","description":"\u003cp\u003eThe Red 5 de Diciembre network is the largest organization of producers in the La Cañada, and itself made up by 13 first-level organizations to represent 1,300 small indigenous producers. They formed as an independant group on the 5th of December, 2014, after La Roya devestated crops in region and chased away international buyers. Over the past six years this group has been working to improve selective harvesting, specialty processing, and marketing of these higher value lots. They’ve succeeded in growing membership and obtaining organic certification, but it was not until 2020 that they were able to achieve and significant premiums for exporting specialty. This was the year they partnered with the cupping team at Ensembles de Café, who worked with this group to separate out their very best and set the model for years to come.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927224508476,"sku":"INV02477-2","price":17.24,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927224475708,"sku":"INV02477-10","price":77.8,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927224442940,"sku":"INV02477-33","price":232.32,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927224410172,"sku":"INV02477-66","price":434.94,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927224377404,"sku":"INV02477-full","price":900.55,"currency_code":"USD","in_stock":false},{"title":"200g Sample $8.62","offer_id":67630071742524,"sku":"INV02477-sample","price":8.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Cebollin.png?v=1785166755"},{"product_id":"red-5-de-diciembre-eloxochitlan-de-flores-magon-barrio-de-buenavista-washed-org","title":"Red 5 de Diciembre, Eloxochitlán de Flores Magón Barrio de Buenavista Washed, ORG","description":"\u003cp\u003eThe Red 5 de Diciembre network is the largest organization of producers in the La Cañada, and itself made up by 13 first-level organizations to represent 1,300 small indigenous producers. They formed as an independant group on the 5th of December, 2014, after La Roya devestated crops in region and chased away international buyers. Over the past six years this group has been working to improve selective harvesting, specialty processing, and marketing of these higher value lots. They’ve succeeded in growing membership and obtaining organic certification, but it was not until 2020 that they were able to achieve and significant premiums for exporting specialty. 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Well, three ranges actually. Oaxaca is where the Sierra Madre del Sur and Sierra Mixteca ranges come together to form the Sierra Madre Occidental as it heads north. If you follow these ranges south of Oaxaca city towards the coast you find a unique climate - soft, pine-filled forested mountains that give way to steep, craggy coffee fields as you head into the heart of La Pluma. This is the district of Sierra Sur, and home to the coffee that made Mexico famous. La Pluma Hidalgo is a region within Sierra Sur, and the namesake for the La Pluma varietal (a type of typica). Before La Roya hit, this region was filled with buyers. With easy access to buyers and premiums, most farmers did not organize - and those that did had a hard time surviving the crash that came. The result is a mountain full of independants knit together by family relationships. Strong farmers in the region collect from their neighbors, separate tops out for us, and help us to get from 6 bags per family up to truck-load levels. Yet Joaquin Santana bucks this trend, andnd many other conventions, in the face. He is head of UNECAFE - Unidad Ecogica para El Sector Cafe Oaxaquenos. This 48 member group is held together by Joaquin’s will, appeal to the benefits of cooperation, and incessant cell use. While the group only meets a few times a year, Joaqin tours the different stations once a month to drink coffee with members, trade tips and talk shop. He is one of the few Spanish speakers in the group, and one with a phone, a car, and enough space in his house to stage coffee for pickup during harvest. But, aside from his personality, the proof is in the pudding.\u003c\/p\u003e\n\u003cp\u003eThe group’s success is apparent – since forming in the early 90s, members have grown to have an average of 5 hectares per person, each hectare of which produces 800-1200 pounds of export grade coffee (3-4 times the average). This is due to aggressive organic practices, constant pruning, and the continual investment in new trees. This is the heart of La Pluma, and there is pride that comes with planting this specific varietal.\u003c\/p\u003e\n\u003cp\u003eAll in all we see why they refer to themselves as a toda madre. \u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927240859708,"sku":"INV02184-2","price":18.68,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927240826940,"sku":"INV02184-10","price":85.0,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927240794172,"sku":"INV02184-33","price":256.08,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927240761404,"sku":"INV02184-66","price":482.46,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927240728636,"sku":"INV02184-full","price":1010.08,"currency_code":"USD","in_stock":false},{"title":"200g Sample $9.34","offer_id":67630072627260,"sku":"INV02184-sample","price":9.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/LA-PLUMA-DE-LACHAO-OAXACA-ORGANIC-DECAF-ORGANIC.png?v=1785167123"},{"product_id":"guzman-feria-la-canada-organic-org","title":"Guzman Feria, La Cañada Organic, ORG","description":"\u003cp\u003eThe region of La Cañada in Oaxaca remote, with rugged terrain, and dotted with small family farms. These farmers are the proud, independent, rough and tumble types who thrive in this climate, as do the agave and coffee plants they grow. The people here speak Spanish as a second language, if at all, and identify instead as Ixcatecos, Mazatecos, Cuicatecos, Nahuas and Mestizos.\u003cbr\u003e\n Small yields, well-earned mistrust of outsiders and a bias towards going at it alone have kept farmers in this region from organizing into larger cooperatives or associations. But Jaime Guzmán, Erasmo García, and José Contreras are changing that trend. Each have over 40 years of experience in the area, pushing selective picking, lot separation and competition-level cup quality. Through their reputation and relationships, these three men act as collectors for their community, bringing 1-2 bag lots down into central storage, where it can be classified for competitions (usually less than 1 bag lots), specialty export, or local commercial markets. They are small, and growing slowly, but steadily. In 2020 they used premiums to buy shade nets, raised drying beds and new sacks for storing parchment. That a collection of individuals all signed on to this shows the extent to which this community is serious about investing in it’s future.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927241809980,"sku":"INV02180-2","price":17.02,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927241777212,"sku":"INV02180-10","price":76.7,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927241744444,"sku":"INV02180-33","price":228.69,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927241711676,"sku":"INV02180-66","price":427.68,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927241678908,"sku":"INV02180-full","price":883.82,"currency_code":"USD","in_stock":false},{"title":"200g Sample $8.51","offer_id":67630072660028,"sku":"INV02180-sample","price":8.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/GUZMAN-FERIA-LA-CANADA-ORGANIC.png?v=1785167140"},{"product_id":"la-pluma-de-lachao-viejo-lot-1-oaxaca-organic-org","title":"La Pluma de Lachao Viejo Lot 1, Oaxaca Organic, ORG","description":"\u003cp\u003eOaxacan coffee is grown on small plots spread over a large, diverse range. Well, three ranges actually. Oaxaca is where the Sierra Madre del Sur and Sierra Mixteca ranges come together to form the Sierra Madre Occidental as it heads north. If you follow these ranges south of Oaxaca city towards the coast you find a unique climate - soft, pine-filled forested mountains that give way to steep, craggy coffee fields as you head into the heart of La Pluma. This is the district of Sierra Sur, and home to the coffee that made Mexico famous. La Pluma Hidalgo is a region within Sierra Sur, and the namesake for the La Pluma varietal (a type of typica). Before La Roya hit, this region was filled with buyers. With easy access to buyers and premiums, most farmers did not organize - and those that did had a hard time surviving the crash that came. The result is a mountain full of independants knit together by family relationships. 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His neighbors include the region’s most dedicated specialty producers: Blanca Flor García Santiago, Ángel Castro García, Andrea García Feria, Julián García Santiago, Leonides Castro García, Hipólito Castro García, and Juan Pérez López. This group has adopted a cooperative approach to promote specialty coffee as their way to take control over the economic destiny of their community. Under Cecilio's active leadership, the group hopes to grow up to 10 tons of parchment coffee annually (~ 200 bags at export) — not only from their farm, but also by actively supporting and representing other producers.","brand":"Showroom Coffee","offers":[{"title":"2 lb $20.84 ($10.42\/lb)","offer_id":67635142950972,"sku":"INV05684-2","price":20.84,"currency_code":"USD","in_stock":true},{"title":"10 lb $95.80 ($9.58\/lb)","offer_id":67635142983740,"sku":"INV05684-10","price":95.8,"currency_code":"USD","in_stock":true},{"title":"33 lb $291.72 ($8.84\/lb)","offer_id":67635143016508,"sku":"INV05684-33","price":291.72,"currency_code":"USD","in_stock":true},{"title":"66 lb $553.74 ($8.39\/lb)","offer_id":67635143049276,"sku":"INV05684-66","price":553.74,"currency_code":"USD","in_stock":true},{"title":"Full Bag (152.12lbs) $1174.37 ($7.72\/lb)","offer_id":67635143082044,"sku":"INV05684-full","price":1174.37,"currency_code":"USD","in_stock":true},{"title":"200g Sample $10.42","offer_id":67635580600380,"sku":"INV05684-sample","price":10.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Good-Coffee-Program-Red-de-Guadalupe-Miramar-Washed.png?v=1790604090"},{"product_id":"red-5-de-diciembre-san-isidro-zoquiapam-organic-washed-org","title":"Red 5 de Diciembre San Isidro Zoquiapam Organic Washed, ORG","description":"Crop to Cup’s strategy for building relationships and trust within these communities has been to work with field agronomists. First, by following the best students of the legendary Maestro Lucino, who trained legions of coffee agronomists at the University of Chapingo (this is how we met Obemar and the group behind Red 5 de Diciembre). The 5 de Diciembre is a network of agronomists and producers who opt-in to receive training, pool resources and learning. They operate under the umbrella of the Reflejo Cooperative and, since 2020, have provided training for, and access to, the tightest of communities located in the highest reaches of Oaxaca. 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First, by following the best students of the legendary Maestro Lucino, who trained legions of coffee agronomists at the University of Chapingo (this is how we met Obemar and the group behind Red 5 de Diciembre). The 5 de Diciembre is a network of agronomists and producers who opt-in to receive training, pool resources, and share knowledge. They operate under the umbrella of the Reflejo Cooperative and, since 2020, have provided these services to the tightest of communities located in the highest reaches of Oaxaca. 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