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In 2016, Yuki joined with neighboring producers—third-generation Japanese-Brazilian farmers including Edson Tamekuni and Michael Tomizawa—to form Aequitas Coffee, exporting their first lots with us in 2018.\u003c\/p\u003e\n\u003cp\u003eAequitas takes its name from the Roman goddess of equity, reflecting Yuki’s focus on justice, transparency, and fairness in trade. Her leadership has been instrumental not only in our ability to work in Brazil, but in creating a platform for her community to move into specialty.\u003c\/p\u003e\n\u003cp\u003eAt the farm level, she has invested in raised beds, post-harvest training, and new processing techniques. Ahead of the 2023 harvest, Yuki worked with post-harvest consultant Dr. Giselle Abreu to refine drying methods, trial yeast fermentations, and experiment with large-tank and layered drying approaches—early steps in an ongoing push for innovation.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927067942972,"sku":"INV05049-2","price":20.42,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927067910204,"sku":"INV05049-10","price":93.7,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927067877436,"sku":"INV05049-33","price":284.79,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927067844668,"sku":"INV05049-66","price":539.88,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927067811900,"sku":"INV05049-full","price":993.42,"currency_code":"USD","in_stock":false},{"title":"200g Sample $10.21","offer_id":67630063255612,"sku":"INV05049-sample","price":10.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Yuki-Minami-Red-Catuai-Natural-1597.png?v=1785164234"},{"product_id":"marcelo-assis-bioma-peaberry-natural-1604","title":"Marcelo Assis, Bioma Peaberry Natural 1604","description":"\u003cp\u003eBioma Café began as a partnership between Marcelo Nogueira Assis and Flavio Marcio Silva, who first met in 2001. Flavio had experience managing his family’s businesses, while Marcelo had just graduated from a technical school of agriculture. After nearly a decade of studying land, they founded their first coffee farm in 2010—dedicated entirely to specialty—in Campos Altos, Minas Gerais.\u003c\/p\u003e\n\u003cp\u003eTheir site is a 1,200-meter plateau in Cerrado Mineiro, covering 229 hectares divided into six distinct plots. Olhos D’Água is the central hub for processing, and management emphasizes data-driven agronomy — treating every plot as its own ecosystem. Soil health is maintained through extensive cover crops, customized nutrition, and organic fertilizers produced on-site. By 2025, Bioma expects 60% of inputs to be fully organic.\u003c\/p\u003e\n\u003cp\u003eBioma’s motto is “coffee for a better future,” and their work reflects that ambition. They employ 22 full-time and 25 seasonal workers, continuing to invest in their team, technology, and sustainability. On the tech front, they are developing post-harvest infrastructure, quality mapping, and digital traceability systems. Their work illustrates an alternate path for Cerrado producers: specialty achieved through deliberate, sustainable management.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927068991548,"sku":"INV05048-2","price":22.46,"currency_code":"USD","in_stock":true},{"title":"10 lb","offer_id":45927068958780,"sku":"INV05048-10","price":103.9,"currency_code":"USD","in_stock":true},{"title":"33 lb","offer_id":45927068926012,"sku":"INV05048-33","price":318.45,"currency_code":"USD","in_stock":true},{"title":"66 lb","offer_id":45927068893244,"sku":"INV05048-66","price":607.2,"currency_code":"USD","in_stock":true},{"title":"Full Bag","offer_id":45927068860476,"sku":"INV05048-full","price":1128.35,"currency_code":"USD","in_stock":true},{"title":"200g Sample $11.23","offer_id":67630063321148,"sku":"INV05048-sample","price":11.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Marcelo-Assis-Bioma-Peaberry-Natural-1604.png?v=1785164254"},{"product_id":"marcelo-assis-bioma-natural","title":"Marcelo Assis, Bioma Natural","description":"\u003cp\u003eBioma Café began as a partnership between Marcelo Nogueira Assis and Flavio Marcio Silva, who first met in 2001. Flavio had experience managing his family’s businesses, while Marcelo had just graduated from a technical school of agriculture. After nearly a decade of studying land, they founded their first coffee farm in 2010—dedicated entirely to specialty—in Campos Altos, Minas Gerais.\u003c\/p\u003e\n\u003cp\u003eTheir site is a 1,200-meter plateau in Cerrado Mineiro, covering 229 hectares divided into six distinct plots. Olhos D’Água is the central hub for processing, and management emphasizes data-driven agronomy — treating every plot as its own ecosystem. Soil health is maintained through extensive cover crops, customized nutrition, and organic fertilizers produced on-site. By 2025, Bioma expects 60% of inputs to be fully organic.\u003c\/p\u003e\n\u003cp\u003eBioma’s motto is “coffee for a better future,” and their work reflects that ambition. They employ 22 full-time and 25 seasonal workers, continuing to invest in their team, technology, and sustainability. On the tech front, they are developing post-harvest infrastructure, quality mapping, and digital traceability systems. Their work illustrates an alternate path for Cerrado producers: specialty achieved through deliberate, sustainable management.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927069941820,"sku":"INV05047-2","price":20.42,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927069909052,"sku":"INV05047-10","price":93.7,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927069876284,"sku":"INV05047-33","price":284.79,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927069843516,"sku":"INV05047-66","price":539.88,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927069810748,"sku":"INV05047-full","price":993.42,"currency_code":"USD","in_stock":false},{"title":"200g Sample $10.21","offer_id":67630063353916,"sku":"INV05047-sample","price":10.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Marcelo-Assis-Bioma-Natural-1.png?v=1785164273"},{"product_id":"ernesto-yamamoto-paraiso-mg2-natural-1409-rfa","title":"Ernesto Yamamoto Paraiso MG2 Natural 1409, RFA","description":"\u003cp\u003eFazenda Agropesg was founded in 1974 to grow coffee, corn, soy and wheat, but in 1997 began to shift more of its focus to coffee. In 2021, Ernesto Yamamoto's son, Cassio, a friend of Yuki's from school, moved back to the farm and began to oversee its specialty coffee production. In 2022, they brought on Karolyn and Fermando to oversee, respectively, coffee operations and quality, and agronomy. They're continuing to improve their production, investing in additional plots and implementing processing improvements.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927126761532,"sku":"INV04003-2","price":18.58,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927126728764,"sku":"INV04003-10","price":84.5,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927126695996,"sku":"INV04003-33","price":254.43,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927126663228,"sku":"INV04003-66","price":479.16,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927126630460,"sku":"INV04003-full","price":871.73,"currency_code":"USD","in_stock":false},{"title":"200g Sample $9.29","offer_id":67630066597948,"sku":"INV04003-sample","price":9.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Ernesto-Yamamoto-Paraiso-MG2-Natural-1409-RFA-1.png?v=1785165186"},{"product_id":"marcelo-assis-bioma-cafe-natural-1443","title":"Marcelo Assis, Bioma Cafe Natural 1443","description":"\u003cp\u003eBioma Café’s is a partnership between Marcelo Nogueira Assis and Flavio Marcio Silva dating back to 2001. Flavio came from managing the family businesses, and Marcelo was a recent graduate in the technical school of agriculture. By 2010 the two were ready to found their first coffee farm – dedicated 100% to specialty production – in Campos Altos region, Minas Gerais. The time between was spent evaluating each piece of land that they would later buy – a scientific search for the perfect terroir. A 1200m high plateau in Cerrado Mineiro was eventually selected, 229 hectares divided into six zones. Olhos D’agua is the central plot, where the processing happens. \u003c\/p\u003e\n\u003cp\u003eBioma’s motto is ‘coffee for a better future’, yet they are already leading the way in regards to quality and sustainability in the Cerrado context. Their approach has three pillars, the first of which emphasizes the importance of healthy soil as maintained through extensive cover plants and customized nutrition. The idea is to ‘elevate the terroir’ by treating each plot individually.  As well, Bioma makes their own organic fertilizers on-site which, by 2025, make up to 60% of the inputs used on the farm. In addition to soil health, Bioma’s plan for the future includes investments in people (22 fulltime workers, plus 25 seasonal employees), and technology (post-harvest processing infrastructure, quality mapping, and digital systems for traceability). \u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927136952380,"sku":"INV03831-2","price":16.9,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927136919612,"sku":"INV03831-10","price":76.1,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927136886844,"sku":"INV03831-33","price":226.71,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927136854076,"sku":"INV03831-66","price":423.72,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927136821308,"sku":"INV03831-full","price":760.61,"currency_code":"USD","in_stock":false},{"title":"200g Sample $8.45","offer_id":67630067155004,"sku":"INV03831-sample","price":8.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Marcelo-Assis-Bioma-Cafe-Natural-1443.png?v=1785165390"},{"product_id":"coopadap-fazenda-estacio-experimental-tbc-lot-145","title":"COOPADAP Fazenda Estacio Experimental TBC Lot 145","description":"\u003cp\u003eCooperativa Agropecuária do Alto Paranaíba (Coopadap) took its first steps on September 28, 1994, organizing farmers around the city of São Gotardo, Minas Gerais. The prior cooperative, Cooperativa Agrícola de Cotia, had gone bankrupt, but more active members saw the value of cooperativism and bought out the facilities to give it a second life. At the time this region was known as the nation’s capital for carrots, but this coop quickly branched out to support coffee and other grains grown by it’s members.\u003cbr\u003e\nFrom the first they focused on technology, research and infrastructure. They pride themselves on values that always prioritize quality and individualized service, delivered with empathy, professionalism and paying attention to the needs of every member.\u003cbr\u003e\nIn-keeping, over the years, the coop has become a place where the needs of members have found a home in the form of programs that provide social support, ecological protection and insight into quality. One aspect of this is 'Fazenda Estação Experimental', the experimental station, a living laboratory where the coop can probe the limits of what’s possible, and bring this knowledge back to members.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927179649084,"sku":"INV03022-2","price":17.16,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927179616316,"sku":"INV03022-10","price":77.4,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927179583548,"sku":"INV03022-33","price":231.0,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927179550780,"sku":"INV03022-66","price":432.3,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927179518012,"sku":"INV03022-full","price":388.9,"currency_code":"USD","in_stock":false},{"title":"200g Sample $8.58","offer_id":67630069547068,"sku":"INV03022-sample","price":8.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/COOPADAP-Fazenda-Estacio-Experimental-TBC-Lot-145.png?v=1785165986"},{"product_id":"marcelo-assis-fazenda-bioma-red-catuai-aerobic-natural-lot-146","title":"Marcelo Assis, Fazenda Bioma Red Catuai Aerobic Natural Lot 146","description":"\u003cp\u003eBioma Café’s is a partnership between Marcelo Nogueira Assis and Flavio Marcio Silva dating back to 2001. 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For 2023, Bioma Cafe experimented with pyramid drying on their patios in small lots, making use of wild yeasts from Selvatech.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927182106684,"sku":"INV02963-2","price":16.34,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927182073916,"sku":"INV02963-10","price":73.3,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927182041148,"sku":"INV02963-33","price":217.47,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927182008380,"sku":"INV02963-66","price":405.24,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927181975612,"sku":"INV02963-full","price":723.57,"currency_code":"USD","in_stock":false},{"title":"200g Sample $8.17","offer_id":67630069612604,"sku":"INV02963-sample","price":8.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Marcelo-Assis-Fazenda-Bioma-Red-Catuai-Aerobic-Natural-Lot-146.png?v=1785166022"},{"product_id":"minami-agricola-fazenda-olhos-dagua-red-catuai-natural-lot-86","title":"Minami Agricola, Fazenda Olhos D'Agua Red Catuai Natural lot 86","description":"\u003cp\u003eThis is the Cerrado Mineiro region of Minas Gerais; an area best described as a high-altitude savannah, and best known as the carrot capital of Brazil. 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In 2016 Yuki banded together with other farmers in her community - a group of third generation Brazilians of Japanese descent - to form Aequitas Coffee - with their first export being to Crop to Cup in 2018.\u003c\/p\u003e\n\u003cp\u003eIf it were not for Yuki we would not be able to work in Brazil like we do. She has the fire, her heart is in it for the right reasons, and she’s sharp as can be. Her coffee is almost as impressive, maybe more so because it has so much potential. We are excited to support Yuki Minami and her neighbors, Edson Tamekuni and Michael Tomizawa, as they launch Aequitas – a company that’s set out to do coffee differently. In her words, “Aequitas is the Roman goddess of equity. But she was also a goddess that meant justice, transparency and fairness. 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In 2016 Yuki banded together with other farmers in her community - a group of third generation Brazilians of Japanese descent - to form Aequitas Coffee - with their first export being to Crop to Cup in 2018.\u003c\/p\u003e\n\u003cp\u003eIf it were not for Yuki we would not be able to work in Brazil like we do. She has the fire, her heart is in it for the right reasons, and she’s sharp as can be. Her coffee is almost as impressive, maybe more so because it has so much potential. We are excited to support Yuki Minami and her neighbors, Edson Tamekuni and Michael Tomizawa, as they launch Aequitas – a company that’s set out to do coffee differently. In her words, “Aequitas is the Roman goddess of equity. But she was also a goddess that meant justice, transparency and fairness. 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In addition to producing nearly half of the country’s carrots, this region also grows onions, garlic, onion, potatoes….and coffee.\u003c\/p\u003e\n\u003cp\u003eCoffee was the most recent to join the party, starting in the 1970’s. Quality has always been high, but the coffee has never made it to export before being bulked, and has traded at commodity. But now, a new generation of farmers has returned to talk about ‘specialty coffee’.\u003c\/p\u003e\n\u003cp\u003eThis is the story of Yuki Minami, who returned to her parent's farm to take up specialty. Long a specialty supplier in the region, Fazenda Santo Antonio has since invested in the field, in raised beds and in training as part of Yuki's so-far successful experiment of increasing quality to get better prices. Around the time Yuki returned take up coffee they purchased a second farm, Olhos D'Aqua, which is right down the road. In 2016 Yuki banded together with other farmers in her community - a group of third generation Brazilians of Japanese descent - to form Aequitas Coffee - with their first export being to Crop to Cup in 2018.\u003c\/p\u003e\n\u003cp\u003eIf it were not for Yuki we would not be able to work in Brazil like we do. She has the fire, her heart is in it for the right reasons, and she’s sharp as can be. Her coffee is almost as impressive, maybe more so because it has so much potential. We are excited to support Yuki Minami and her neighbors, Edson Tamekuni and Michael Tomizawa, as they launch Aequitas – a company that’s set out to do coffee differently. In her words, “Aequitas is the Roman goddess of equity. But she was also a goddess that meant justice, transparency and fairness. And this is what I wanted to do, I wanted to promote a fair trade for producers.” \u003c\/p\u003e\n\u003cp\u003eAhead of the 2023 harvest, Minami Agricola received a coffee post harvest consulting from the coffee post harvest PhD Giselle Abreu and as a result changed some techniques like the thickness of the coffee layer during drying, experimented with different processing like not washing cherry, fermenting in 4000 liters trunks, fermenting in lines of thick layers that looked like a pyramid and fermentation with yeasts that were multiplied at the farm.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927220117564,"sku":"INV01555-2","price":19.08,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927220084796,"sku":"INV01555-10","price":87.0,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927220052028,"sku":"INV01555-33","price":262.68,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927220019260,"sku":"INV01555-66","price":495.66,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927219986492,"sku":"INV01555-full","price":452.4,"currency_code":"USD","in_stock":false},{"title":"200g Sample $9.54","offer_id":67630071578684,"sku":"INV01555-sample","price":9.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Minami-Anaerobic-Fermentation-with-Pineapple-30-KG.png?v=1785166669"},{"product_id":"marcelo-assis-natural","title":"Marcelo Assis Natural","description":"\u003cp\u003eBioma Café’s is a partnership between Marcelo Nogueira Assis and Flavio Marcio Silva dating back to 2001. Flavio came from managing the family businesses, and Marcelo was a recent graduate in the technical school of agriculture. By 2010 the two were ready to found their first coffee farm – dedicated 100% to specialty production – in Campos Altos region, Minas Gerais. The time between was spent evaluating each piece of land that they would later buy – a scientific search for the perfect terroir. A 1200m high plateau in Cerrado Mineiro was eventually selected, 229 hectares divided into six zones. Olhos D’agua is the central plot, where the processing happens. For 2023, Bioma Cafe experimented with pyramid drying on their patios in small lots, making use of wild yeasts from Selvatech.\u003c\/p\u003e\n","brand":"Showroom Coffee","offers":[{"title":"2 lb","offer_id":45927221329980,"sku":"INV02537-2","price":16.64,"currency_code":"USD","in_stock":false},{"title":"10 lb","offer_id":45927221297212,"sku":"INV02537-10","price":74.8,"currency_code":"USD","in_stock":false},{"title":"33 lb","offer_id":45927221264444,"sku":"INV02537-33","price":222.42,"currency_code":"USD","in_stock":false},{"title":"66 lb","offer_id":45927221231676,"sku":"INV02537-66","price":415.14,"currency_code":"USD","in_stock":false},{"title":"Full Bag","offer_id":45927221198908,"sku":"INV02537-full","price":743.41,"currency_code":"USD","in_stock":false},{"title":"200g Sample $8.32","offer_id":67630071611452,"sku":"INV02537-sample","price":8.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/5253\/1516\/files\/Marcelo-Assis-Natural.png?v=1785166695"}],"url":"https:\/\/showroomcoffee.com\/collections\/brazil.oembed","provider":"Showroom Coffee","version":"1.0","type":"link"}