About Showroom Coffee

Showroom Coffee is the team behind the scenes at Crop to Cup Coffee Importers – the sample roasters, quality controllers, and coffee enthusiasts who run the warehouse in Brooklyn, NY.

Here at Showroom Coffee, we showcase the green coffees, roasters, and lab supplies we like and use in our daily work to serve producers and roasters in their pursuit of intentional specialty coffee.

It’s meant to be an easy way to share our favorite coffees with those who – like us – roast their own.

Crop to Cup imports and wholesales specialty green beans to coffee roasting businesses. We’ve been at it since 2004, when our company’s founders began our first relationship with farmers on Mt. Elgon, in Eastern Uganda. From there we expanded across East Africa and onto Asia and Latin America. Most of these relationships with farmers, coops, and other exporters stretch back years, allowing users at ShowroomCoffee.com to choose from a wide variety of green coffees vetted not only for quality but also for integrity.  

In 2010, needing a bigger warehouse for our coffees and quality lab, we opened our ‘Showroom’ in Gowanus, Brooklyn.

In 2014, we started working on the Arc roaster as a durable, professional-grade roaster that would help roasters and suppliers to better know their coffees.

In 2016, we launched the Arc Roaster, followed by the Arc S Sample Roaster at the SCA Expo in 2019.  

In 2019, we moved to an even bigger warehouse which is our current Showroom in Brooklyn, NY.  This allowed us to launch Showroom Coffee so we could focus more fully on the small independent roaster. 

For they may well be the future of coffee.

Our goal is to support and grow with small roasters.

Our goal is to support and grow with small roasters. That starts with home hobbyists, those who enjoy learning, exploring flavors, and having more control over their coffee. It includes those of us who have developed preferences for particular profiles, only to find we just can’t find anywhere else. It’s the joy of sampling across a harvest, of profiling, and nailing the same profile every time. It’s coffee professionals who don’t have access to a good sample roaster, retailers who want to know their coffee, trainers who want tools to teach, and exporters who want to upgrade their lab. Showroom Coffee is here for anyone looking to take their next step in specialty.

Showroom Coffee

502 3rd Ave, Broooklyn, NY 11215

Give It a Try!

We make it easy for anyone to explore and purchase coffees usually reserved for top specialty commercial roasters.  FREE SHIPPING on any coffee orders of 60lbs or more. Looking for less than 60lbs? Flat rate shipping is only $6.99 for all coffee orders under 60lbs. Cupping supplies, parts, and accessories always ship free!


Want to learn more?

Get in touch – we love to talk green coffee and roasting!